Scroll-stopping ideas, viral moments (the good kind), and lessons from brands trying to make noise without shouting. This is where social gets a little smarter and a lot more fun.
Insights
In 2025, B2B buying decisions aren’t just made in boardrooms. They’re shaped behind the scenes by professionals you likely won’t meet in a sales call. They’re called hidden buyers, and according to LinkedIn and Edelman’s latest joint report, they might be the most important audience
Social Media
Instagram is rolling out its Trial Reels feature to all public creators with at least 1,000 followers. Once exclusive, this tool now enables a broader range of users to test out their Reels on non-followers before sharing them with their whole audience. How Trial Reels Work * Creators toggle “Trial”
Insights
As the first half of 2025 wraps up, global digital marketing continues to show rapid evolution—especially in social media, AI investment, and video storytelling. 1. Social Media & Influencers 📱 * The social media advertising market is projected to grow 12% in 2025, per WARC. * A significant 59% of marketers say
Insights
Why Smart Brands Are Playing On the Other Side of the Comment Box In 2025, the fiercest competitions aren't in the feed—they're in the comment sections. That's where outbound engagement meets creativity. Two powerful tactics define this space: * Trend-Jacking – reacting fast to viral
Social Media
Starting July 10, 2025, Instagram’s public content from professional accounts (creator or business, 18+) will begin showing up in Google search results. Yes, your Reels, carousels, and posts are now search indexable — outside the app. For years, Instagram content lived in a walled garden. Now, it’s stepping onto
Social Media
Until now, sharing a Spotify track to Instagram Stories meant sending a static visual — album art, song title, and a link. No sound. No feeling. But now, Instagram has changed that. As of this week, when you share a song from Spotify to Stories, it automatically plays a 15-second preview,
News
In a world where marketing changes weekly and algorithms shift overnight, podcasts are more than entertainment — they’re one of the fastest ways to stay sharp, inspired, and one step ahead. Whether you're a marketer, strategist, content lead, media planner, or solo founder, the right podcast can become
Social Media
“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X.” – Elon Musk, June 26, 2025 With that tweet, X (formerly Twitter) made it official: Hashtags are gone from promoted posts. Screen space will now cost more — depending on how much of it your ad occupies.
Social Media
In a move that blurs the line between professional and creator-driven platforms, LinkedIn has introduced video covers for articles and newsletters. This seemingly simple update marks a strategic shift — putting personal brand and visual storytelling at the front of long-form content. If you’re using LinkedIn for thought leadership, lead
Social Media
Managing brand accounts shouldn’t require sharing passwords with half your team. With Instagram’s Shared Access feature, you can now grant secure, controlled access to collaborators — without compromising your login credentials. For marketers, agencies, and creators, this means more flexibility, more security, and less chaos. What Is Shared Access?
Social Media
Traditional advertising isn’t dead — but trust is under pressure. Consumers today don’t just question what brands say; they question why they’re saying it. That’s exactly why Unilever, one of the world’s biggest advertisers, now allocates 50% of its media spend to creator-led strategies across social
Social Media
Meta continues to streamline its platforms; this time, Facebook is in the spotlight. The company announced that in the coming months, all videos uploaded to Facebook will automatically be shared as Reels, regardless of their length or orientation. This shift marks the end of the divide between regular video posts