Insights
In 2025, B2B buying decisions aren’t just made in boardrooms. They’re shaped behind the scenes by professionals you likely won’t meet in a sales call. They’re called hidden buyers, and according to LinkedIn and Edelman’s latest joint report, they might be the most important audience
Insights
As the first half of 2025 wraps up, global digital marketing continues to show rapid evolution—especially in social media, AI investment, and video storytelling. 1. Social Media & Influencers 📱 * The social media advertising market is projected to grow 12% in 2025, per WARC. * A significant 59% of marketers say
Insights
Why Smart Brands Are Playing On the Other Side of the Comment Box In 2025, the fiercest competitions aren't in the feed—they're in the comment sections. That's where outbound engagement meets creativity. Two powerful tactics define this space: * Trend-Jacking – reacting fast to viral
News
In a world where marketing changes weekly and algorithms shift overnight, podcasts are more than entertainment — they’re one of the fastest ways to stay sharp, inspired, and one step ahead. Whether you're a marketer, strategist, content lead, media planner, or solo founder, the right podcast can become
Insights
For the first time ever, UK adults are spending more time on their mobile devices than watching live TV. According to IPA’s TouchPoints 2024, mobile has overtaken TV as the primary screen — a shift that doesn’t just reflect changing habits, but demands a radical rethinking of how brands
Technology
AI is everywhere — in the way we shop, search, consume, and create. But while the technology is advancing rapidly, consumer attitudes toward AI are evolving at very different speeds. According to Bain & Company’s recent study, there isn’t one AI user — there are five. And for brands that
Insights
Luxury is shifting from aspiration to relevance. As Gen Z and Gen Alpha demand purpose, expression, and digital-first experiences, brands must evolve fast — or risk becoming obsolete. Here’s how to navigate the new codes of luxury.
Insights
The way people consume news is changing—fast. The 2025 Reuters Digital News Report reveals a fragmented, platform-led world where traditional media struggles to stay relevant, and trust is increasingly in the hands of creators, not institutions. For marketers, this is more than a media story. It's a
Insights
Nielsen’s latest wellness report shows consumers are prioritizing health, sustainability, and trust. From personalized tech to eco-conscious buying, wellness is now a lifestyle—offering marketers new ways to connect with value-driven audiences.
Social Media
Deloitte’s latest report reveals what top-performing brands are doing differently, and how marketers can keep up. Here are the highlights you need to know (in 3 minutes or less): Community is Strategy Brands are moving away from passive posting and toward meaningful interaction. Deloitte’s report shows that the
Social Media
In today’s ultra-competitive B2B landscape, capturing attention isn’t just a creative challenge. It’s a business imperative. According to a recent LinkedIn study, B2B marketers around the world are embracing video content more than ever to cut through the noise and stand out. Here’s why video has