Oakley x Meta: Smart Eyewear Is Now Performance Gear
Meta is stepping into new territory with its latest wearable launch and this time, it’s not just about style. In partnership with Oakley, Meta is introducing a limited-edition line of smart glasses that blend hands-free functionality with performance-ready design.
The first release, called the Oakley Meta HSTN (pronounced “How-stuhn”), will be available for preorder starting July 11th, with a $499 price tag. Additional Oakley frame options equipped with Meta’s tech will arrive later this summer, starting at $399.
What's New: Smart Tech in a Sporty Shell
These aren’t just repackaged Ray-Bans. The new Oakley models include:
• A 3K front-facing camera (up from 1080p in previous Meta Ray-Bans)
• Open-ear speakers and built-in microphones
• 8 hours of battery life, plus a charging case that offers 48 more hours
• IPX4 water resistance for active use
• Full support for Meta AI, including object recognition and real-time translation
• Prescription lens compatibility across multiple frame and lens combos
A Wearable for Movement
Meta is positioning these glasses not just for everyday wear but for athletes and performance users. With lightweight materials, water resistance, and seamless hands-free use, the Oakley models offer a new use case for smart eyewear beyond social media content or passive consumption.
The limited-edition HSTN model includes gold accents and Oakley PRIZM lenses, targeting early adopters who want something bold and functional.
The Bigger Strategy
This launch is part of Meta’s broader vision in the wearables space. The company recently extended its deal with EssilorLuxottica, the parent company behind Oakley and Ray-Ban, aiming to ship 10 million smart glasses annually by 2026. With over 2 million Meta Ray-Bans already sold, the momentum is real.
“This is our first step into the performance category,” said Alex Himel, Meta’s head of wearables. “There’s more to come.”
The line between accessory and hardware continues to blur and Meta is betting that the next must-have gadget will live on your face.
