Instagram Adds Sound to Spotify Shares

Instagram Adds Sound to Spotify Shares

Until now, sharing a Spotify track to Instagram Stories meant sending a static visual — album art, song title, and a link. No sound. No feeling.
But now, Instagram has changed that.

As of this week, when you share a song from Spotify to Stories, it automatically plays a 15-second preview, just like using Instagram’s native music sticker.

This tiny UX shift unlocks something big: emotion.

Music has always been a shortcut to mood. And with this update, brands, creators, and marketers can finally use sound as part of their Story strategy.

Branded playlists? Now playable.
Podcast teasers? Easier than ever.
Events, launches, collabs? Add audio. Set the tone.

Whether you're announcing a new campaign or just trying to break the scroll, this feature makes Stories more immersive — and more human.

It’s not just about music. It’s about making Stories feel alive.

Small update. Big impact. Worth using.

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