Social Media
Traditional advertising isn’t dead — but trust is under pressure. Consumers today don’t just question what brands say; they question why they’re saying it. That’s exactly why Unilever, one of the world’s biggest advertisers, now allocates 50% of its media spend to creator-led strategies across social
Insights
For the first time ever, UK adults are spending more time on their mobile devices than watching live TV. According to IPA’s TouchPoints 2024, mobile has overtaken TV as the primary screen — a shift that doesn’t just reflect changing habits, but demands a radical rethinking of how brands
Technology
AI is everywhere — in the way we shop, search, consume, and create. But while the technology is advancing rapidly, consumer attitudes toward AI are evolving at very different speeds. According to Bain & Company’s recent study, there isn’t one AI user — there are five. And for brands that
Insights
Luxury is shifting from aspiration to relevance. As Gen Z and Gen Alpha demand purpose, expression, and digital-first experiences, brands must evolve fast — or risk becoming obsolete. Here’s how to navigate the new codes of luxury.
Insights
The way people consume news is changing—fast. The 2025 Reuters Digital News Report reveals a fragmented, platform-led world where traditional media struggles to stay relevant, and trust is increasingly in the hands of creators, not institutions. For marketers, this is more than a media story. It's a
Insights
Nielsen’s latest wellness report shows consumers are prioritizing health, sustainability, and trust. From personalized tech to eco-conscious buying, wellness is now a lifestyle—offering marketers new ways to connect with value-driven audiences.
Technology
Meta is stepping into new territory with its latest wearable launch and this time, it’s not just about style. In partnership with Oakley, Meta is introducing a limited-edition line of smart glasses that blend hands-free functionality with performance-ready design. The first release, called the Oakley Meta HSTN (pronounced “How-stuhn”
Social Media
Meta continues to streamline its platforms; this time, Facebook is in the spotlight. The company announced that in the coming months, all videos uploaded to Facebook will automatically be shared as Reels, regardless of their length or orientation. This shift marks the end of the divide between regular video posts
Social Media
Instagram is experimenting with a repost feature, which would bring feed resharing directly into the app. Here's what it could mean for users, creators, and content discovery.
Social Media
Instagram is finally letting users rearrange their profile grid. Here’s why it’s more than just a visual tweak.
Social Media
Deloitte’s latest report reveals what top-performing brands are doing differently, and how marketers can keep up. Here are the highlights you need to know (in 3 minutes or less): Community is Strategy Brands are moving away from passive posting and toward meaningful interaction. Deloitte’s report shows that the
Social Media
In today’s ultra-competitive B2B landscape, capturing attention isn’t just a creative challenge. It’s a business imperative. According to a recent LinkedIn study, B2B marketers around the world are embracing video content more than ever to cut through the noise and stand out. Here’s why video has