All Facebook Videos Are Becoming Reels — Here’s Why
Meta continues to streamline its platforms; this time, Facebook is in the spotlight. The company announced that in the coming months, all videos uploaded to Facebook will automatically be shared as Reels, regardless of their length or orientation.
This shift marks the end of the divide between regular video posts and Reels. Facebook is also rebranding the “Video” tab as simply “Reels,” signaling a broader push to unify its video strategy.
What’s Actually Changing?
Until now, users had to choose between uploading a video or creating a Reel — two separate formats with different publishing flows and editing tools.
With this update:
- There will be one video format: everything becomes a Reel
- The creative flow will be simplified
- Users will gain access to more editing tools
- Reels will no longer be limited to 90 seconds or vertical video
In short, the format is called a Reel, but it’s becoming a container for all kinds of videos.
Why It Matters
This change makes Facebook's video infrastructure more consistent with Instagram, which made a similar transition back in 2022.
It also reflects broader shifts in how users create and consume video content, especially with short-form and long-form now coexisting in the same feeds.
For creators, this may simplify publishing. For everyday users, it could mean less confusion — but potentially more mixed formats in their feed.
A Few Concerns
Not everyone’s excited.
- Users posting horizontal or long-form videos might not love having them appear in a vertical-first Reels feed
- Some may prefer keeping short, punchy content separate from longer, narrative videos
- There’s also the question of algorithmic blending — will the right content still reach the right audiences?
Facebook says that nothing will change in terms of what kinds of videos get recommended, and that user control over audience settings will remain. Users can choose whether a Reel is visible to the public, friends, or custom groups.
